I noticed today that the BBC uses bbc.in as a URL shortener. I wanted to see a story posted by the local BBC outfit on Twitter that carried such a link. But the bbc.in link redirected to bit.ly… trouble is bit.ly is currently blocked by Sky Broadband Shield for phishing or malware. Actually there’s not surprise there given what bit.ly et al do.

Later on the redirect from bbc.in went to trib.al which is not blocked and that then took me to a BBC page.

So… given the BBC owns bbc.in why not put a URL shortener there and avoid these external, uncontrolled ones? I mean, these externals are bound to continue to cause issues.