I’ve been looking round several car manufacturers websites today as I am shopping for a new car. So off I went as you’d expect.
Apart from a variety of cookie notices many of which are confusing, though some are surprisingly good, the vast array of marketing methods used and abused is astonishing. I suppose this should not come as a surprise but the following is a few of the worst:
- Link to prices is circular and you never get near a price
- Several pages in and you find the car you came to see is not yet available
- A car you know to be on sale does not appear anywhere on the manufactures website
- Link to specifications page gives a 404 error (seriously?!)
I may well add to the list!
Now there are some very good and well thought out sites there – I’m not naming any or shaming any here – but for companies that make a bazillion dollars a year you’d think they could at least get this right! I mean, it’s 2019, not 1993 (ah, my first website, way back in 1993…)