Pinsent Masons carried a story recently regarding an airline being fined for a poor cookie consent mechanism on their website (1). Although the fine is relatively small it hopefully highlights the fact that authorities are taking note of complaints against websites.
For some years now it has been necessary to declare cookies and have a mechanism to gain consent, but many websites are sadly lacking, some really badly. I’ve ranted about this in the past and when I was still working I always tried to ensure our websites were compliant.
The case in hand (2) is one where the website in question told users how to block cookies but had no consent mechanism. It was pointed out that there needs to be a mechanism whereby cookies can be rejected, as well as options to enable all cookies or to enable just specific ones.
From my own checks on websites some are really good, some so-so, and some down right awful. Among the best I’ve seen are ones that have a very simple consent mechanism at the bottom of the page with checkboxes for each type of cookie, as well as a ‘reject all’ button. Among the worst are those that throw up a large popup which gives little choice other than to accept their cookies with no way into the site without so doing. Some, typically media websites seem to burden the user with vast lists of partners with a ‘yes / no’ button against each. I have to say that when I find these latter types I take a screenshot for reference, and then wave goodbye. I also regularly clear my cookie cache so I don’t get stalked by adverts.